Internet Week: What’s it like running a business for kids, not being parents yourselves? Gover: Our perspective is that raising a child is an extraordinarily personal and highly-charged endeavor. Previously, I worked at an online marketing company and a family business in Texas. My background in psychology and I’m currently working on a Masters in Industrial Organizational Psychology NYU. I loved the business model and how a shared economy helps parents make their lives easier. Koors: Max posted an ad for help and I joined him at the beginning of the year to focus on the marketing efforts. Sparkbox takes me back to the education side and simultaneously lets me put into effect a lot of what I learned and practiced as an investment banker. Internet Week: Was that your background? Gover: I was a public high school math teacher in the Bronx and then went to business school and became an investment banker in corporate finance. After I looked into it a little more closely it really turned out there was something there and had good feedback from parents already using it, so I decided it was worth it to take the plunge. About a year ago they decided to step away for personal reasons and approached me about taking over the operations. Internet Week: How did Sparkbox begin? Gover: It was founded by two women friends of mine, who ran it as a side business. ![]() ![]() Yasmin Koors and Max Gover Photo courtesy of Sparkbox
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